Local Market Audience Analyst

Local Market Audience Analyst – NOTE: Use Internet Explorer browser. This consumer market research service from SRDS and Nielsen Claritas provides sophisticated demographic and segmentation data to profile target markets.  Detailed reports and interactive maps compare areas and offer cross-tabulations of lifestyle behaviors and characteristics.  Four segments: Market Profile Reports (for counties and DMAs); Demographics; Lifestyle Analysis Reports and PRIZM Reports (consumer behaviors and traits).

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